A lot of online-based businesses forget about offline advertising. It is important to combine offline and online advertising in your marketing campaign. You can market offline more effectively by targeting people who have access...
Occasionally, a light bulb goes off in someone’s head, and a new marketing concept is born. One of the more recent “opportunistic” marketing methods is marketing to you when you have no choice. Captive...
In any marketing endeavor, it is important to consider the company’s credibility. A company should show that they have a purpose, and that very purpose is directed towards understanding their customers’ needs. After the...
OK, so we have all heard the clamors from people who have made money from placing ads in ezines. The process is simple enough. You have a product or service (or an affiliate program...
Advertising is a medium that constantly evolves. It changes with the times. It adapts to new technologies. It is unrelenting in its desire to find new and better ways to reach an ever-growing consumer...
In today’s highly competitive economy, it is essential that you promote your business with marketing materials that strategically position your business for increased customer traffic, expansion, and growth. A highly effective marketing tool that...
Marketing your business for success involves blending a dash of this, a touch of that, and a sprinkle of creativity to concoct a marketing mix that’s unparalleled. It’s all about the art of captivating...
Each year, there is a Yellow Pages arms race where competitors in each category are encouraged to outspend each other. There is only one winner in this arms race, and it is not you!...
Any successful business, from a small, locally owned dry cleaner to a colossal, nationally operated department store, will agree that a large part of their success can be attributed to the marketing technique they...