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Category: Branding
Low-Cost Marketing With Post Cards
Here’s a simple way you can generate lots of sales leads or traffic to your web site. Use postcards. They’re highly effective and very low-cost. Get your post cards HERE. Plus, postcards provide the following six unique advantages over most other types of advertising: Postcards are delivered “ready to read”. Even people who usually ignore…
Captive Marketing
Occasionally, a light bulb goes off in someone’s head, and a new marketing concept is born. One of the more recent “opportunistic” marketing methods is marketing to you when you have no choice. Captive audiences are a powerful force in communication and marketing, offering a unique opportunity to convey a message to a receptive audience.…
Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year, there is a Yellow Pages arms race where competitors in each category are encouraged to outspend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy. Here are seven ways you…