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Category: Marketing
Marketing Yourself Online Freelancing 101 – Top 5 Freelancing Sites
Before the widespread use of the Internet, working for yourself was a much tougher undertaking than it is today. With over 13 million people claiming the status of “self-employed,” sites have sprung up online to fill this niche and offer help through a variety of services. From helping you find work projects to offering advice,…
Captive Marketing
Occasionally, a light bulb goes off in someone’s head, and a new marketing concept is born. One of the more recent “opportunistic” marketing methods is marketing to you when you have no choice. Captive audiences are a powerful force in communication and marketing, offering a unique opportunity to convey a message to a receptive audience.…
Marketing Plan Considerations
In any marketing endeavor, it is important to consider the company’s credibility. A company should show that they have a purpose, and that very purpose is directed towards understanding their customers’ needs. After the company’s purpose is established, it will not be hard for the company to gain the trust of its customers. However, there…
The Future of Advertising
Advertising is a medium that constantly evolves. It changes with the times. It adapts to new technologies. It is unrelenting in its desire to find new and better ways to reach an ever-growing consumer market place. But its not simply advertising that evolves. Consumers and consumer behavior are changing too. As we look at the…
Marketing your Business for Success
Marketing your business for success involves blending a dash of this, a touch of that, and a sprinkle of creativity to concoct a marketing mix that’s unparalleled. It’s all about the art of captivating your audience’s attention and effectively conveying your intended message. By now, you’re well aware that to promote your business effectively, the…
Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year, there is a Yellow Pages arms race where competitors in each category are encouraged to outspend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy. Here are seven ways you…
Why You Should Care About Internet Marketing
Any successful business, from a small, locally owned dry cleaner to a colossal, nationally operated department store, will agree that a large part of their success can be attributed to the marketing technique they employ. The simple truth is that consumers need to know about you and the products or services you offer before they…