Before the widespread use of the Internet, working for yourself was a much tougher undertaking than it is today. With over 13 million people claiming the status of “self-employed,” sites have sprung up online...
Occasionally, a light bulb goes off in someone’s head, and a new marketing concept is born. One of the more recent “opportunistic” marketing methods is marketing to you when you have no choice. Captive...
In any marketing endeavor, it is important to consider the company’s credibility. A company should show that they have a purpose, and that very purpose is directed towards understanding their customers’ needs. After the...
Advertising is a medium that constantly evolves. It changes with the times. It adapts to new technologies. It is unrelenting in its desire to find new and better ways to reach an ever-growing consumer...
Marketing your business for success involves blending a dash of this, a touch of that, and a sprinkle of creativity to concoct a marketing mix that’s unparalleled. It’s all about the art of captivating...
Each year, there is a Yellow Pages arms race where competitors in each category are encouraged to outspend each other. There is only one winner in this arms race, and it is not you!...
Any successful business, from a small, locally owned dry cleaner to a colossal, nationally operated department store, will agree that a large part of their success can be attributed to the marketing technique they...
Have you ever been lost in the woods, wandering aimlessly, not knowing where to go or what to do next? Most online marketers are lost in the woods of the internet. So, if you...