How To Turn an Ezine Advertising Strategy Into Thousands
OK, so we have all heard the clamors from people who have made money from placing ads in ezines. The process is simple enough. You have a product or service (or an affiliate program of which you are a member), and you also have a small, classified ad promoting the benefits of said product or service. You pay to advertise in ezines that have a circulation comprised of the audience you wish to target.
This sounds easy enough, but these days, ezine advertising has become so competitive that a smart marketer needs to rethink his or her ezine advertising strategy. This is necessary to stand apart from the competition, reach an audience of targeted customers, and continue to reap the overwhelming benefits resulting from this highly effective medium.
One of the biggest problems with traditional ezine advertising is the fact that your ad gets sandwiched in between 5–15 other ads of similar content. This naturally and dramatically decreases the effectiveness of your ad.
Not to mention the fact that with so many affiliate programs in existence, competition between affiliates has escalated to new heights, leading to many affiliates of the same program saturating a once responsive market through their ezine advertising campaigns.
This has led to decreased revenues for the affiliates and public apathy for the product or service. The situation has gotten so competitive that not only once but, on several occasions, I have witnessed ezines publish the exact same ad for an affiliate program (with different affiliate ID’s) all in the very same issue. How can this possibly benefit those advertisers?
However, this is not the fault of the ezine publisher either. The main purpose of an ezine (for many but not all publishers) is to sell advertising. When someone approaches a publisher with advertising dollars, you cannot fault him or her for taking the money and running the ad. That publisher is simply making an honest buck.
But there are some ingenious methods you can employ to get your ad in front of a responsive target market by utilizing ezine advertising. For starters, if you run an affiliate program, provide your affiliates with several different, tested classified ads that they can use to place in different ezines.
Remember, your affiliates are your salespeople; you want them to make as much money as possible so that you too can make as much money as possible. Therefore, it is in your best interest to help them as much as you can.
Next, I strongly recommend that you shell out a little more money for a sponsor ad or a solo mailing in a newsletter that offers these services. A sponsor ad is the ad at the very top or very bottom of an ezine. Since they are closer to the top or bottom, they stand apart from the other ads, and so they illicit a much greater, more favorable response from subscribers.
If you are an affiliate, try your hand at writing some killer classified ads of your own to stand out from the competition. If you are not a great writer, I highly recommend picking up Robert Boduch’s Great Headlines Instantly and putting the ideas to use immediately.
A solo mailing is a 3–7 paragraph ad that an ezine sends to its list separately from its regular newsletter mailing. The size of these ads varies from one newsletter to another, but they have proven, by far, to be the most effective and profitable ezine ad in which an advertiser could ever invest his or her money.
These two advertising methods are the most powerful tools in an ezine advertiser’s arsenal. There is only one problem: how do you find out which ezines offer these advertising opportunities? Well, first you will need to find a comprehensive list of ezines, and then spend some time combing through the thousands of ezines to find those that meet your demographic requirements.
When that is done, you are ready to further narrow the list by sifting through to find the ones that accept ads (free and paid). Finally, you need to find those that specifically offer solo and sponsorship ad opportunities and do some price shopping. Naturally, you need quite a bit of free time to complete this process. But do not despair; you do have an intelligent alternative if time is an issue for you.
E-zine advertising has been and will continue to be one of the most cost-effective and profit-generating tools at the internet marketer’s disposal. But, like everything else on the internet, for advertising methods to remain effective, they must evolve.
Think of it this way: many marketing gurus and internet millionaires of today made their fortune from unsolicited email (SPAM). However, currently this method is considered unethical, and these very same marketers now utilize opt-in email, ezine marketing, and autoresponders instead.
What really works well is if you purchase pre-written articles to post to your blog or marketing campaigns called “Private Label Articles“. These have been written by other authors who have already given permission for people to utilize on their sites for free. Private label content is hot, and if you use it correctly, you can make insane amounts of money! If you are in need of some “Private Label Articles” check out these that I have available for you.
To succeed in using ezine advertising, you must change with the times and use the methods that work today!
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